Real estate success is in my DNA.

I'm Jeremy Bruce, founder of Simple Realty Northwest and a Principal Broker in both Oregon and Washington—and a dad. My father helped build one of Oregon's top brokerages, over 250 agents, so I grew up inside this market before I could drive.

Twenty-plus years later, I know the Portland metro and SW Washington block by block, and I treat every sale like the high-stakes project it is. I also put it in writing: if your home isn't sold within our agreed timeframe, we pay you our commission.

Discipline from rooms where failure wasn't an option.

Before real estate, I spent nearly two decades in strategy and business development across the aerospace world—with companies like Nike, Lockheed Martin, and Boeing Defense. In those rooms, you learn how disciplined systems win, and how careless ones cost everything.

I started selling real estate here in 2007—a brutal time to begin, and the best teacher I could have asked for. The discipline I built getting homes sold in that market is what I carry today as a Principal Broker licensed in both Oregon and Washington.

That experience has delivered $750M+ for clients across the Portland metro and SW Washington—premium prices on complex sales, and outcomes most agents here can't match. It's also why I'd never tell you to save on the fee with a discount broker: cut the marketing and the negotiation, and you lose far more on price than you save in commission. I engineer the net number—what you actually walk away with.