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    Case Study #1: Osprey Homes – The Best Nest in the West

    When Osprey Homes, a family-run building company, secured a multi-phase development in Cascade Locks, Oregon, they found themselves facing a multitude of challenges. The large-scale project comprised over 80 single-family homes and 25 townhomes on land acquired from a bankrupt developer. Geographical and market-based challenges loomed — inclement weather due to the location, a constrained and competitive market, and a lack of local contractors and tradespeople who were also deterred by the additional travel expenses.

    With these factors impacting project timelines and costs, the developer approached Simple Realty Northwest for a strategic solution. Our team promptly dug into the specifics of the case, identifying key selling points that would resonate with potential buyers.

    The primary solution we offered was in our storytelling. The narrative we crafted highlighted the unique value of Osprey Homes’ offerings — affordable quality homes with a thoughtful warranty process. The timing of this narrative was perfect, resonating with buyers who felt pressured by the rapidly inflating housing prices in nearby Portland, Vancouver, and Hood River. Our story didn’t just focus on the homes, but emphasized the fact that Osprey Homes was a family-run company, bringing a personal touch to their work. This narrative struck a chord with buyers, turning properties into homes and investments into futures.

    As a result, properties sold at a record pace, exceeding regional averages by a significant percentage (to be quantified). Our hands-on approach, combined with our deep knowledge of the local area, played a crucial role in this success. We were able to facilitate a smooth appraisal process and leverage our expertise in negotiations with buyer’s agents, ensuring optimal profit outcomes for Osprey Homes.

    The success of this partnership was not just seen in the speed of sales and profit margins but was also reflected in the high levels of customer satisfaction, affirming the effectiveness of our unique, story-driven strategy.

    Photos [to be provided] and marketing materials from this successful project further underscore the effectiveness of our partnership with Osprey Homes and our tailored approach to overcoming the challenges faced by developers.

    Case Study 2: Navigating a Shifting Market with Timber Crest Homes, Inc.

    Project: Walnut Grove, Vancouver, WA
    Timber Crest Homes, a leading name in real estate development, approached Simple Realty Northwest with a complex project located in Vancouver, WA. Their ambitious plan encompassed a mixed portfolio of 35 total units comprised of 21 single-family homes aimed at first-time buyers and an additional 14 cottage-style properties targeted for investor purchase.

    The project presented a multitude of challenges: a volatile market defined by high-interest rates, low inventory, and a pessimistic buying atmosphere. In addition, they had to optimize the land’s usage to maximize output while appealing to both traditional buyers and investors.

    Where others saw roadblocks, Simple Realty Northwest saw opportunities. We embarked on a deep market research to understand the dynamics at play and made a crucial discovery. Average rental rates were high, rental inventory was low, and the surrounding middle-class workforce formed a strong demand pool. Furthermore, the close proximity to Portland opened the project to a larger pool of potential tenants.

    Recognizing an opportunity, we proposed a unique solution: selling the cottage portfolio as a land purchase sale to an investor, complete with a construction contract. The sale proceeds would then fund the construction of the project, mitigating the need for additional financing and related costs. In essence, it was a win-win situation.

    Our research revealed that an investor could look forward to a positive cash flow with an attractive cap rate of 5.8%, while also benefiting from immediate equity of approximately $75k per unit. For Timber Crest Homes, it meant reduced financial risk, less administrative overhead, and greater control over the project.

    To make this opportunity more compelling, we produced high-end 3D renderings of the designs, superimposed on the development’s geography, creating a captivating visual. When paired with our comprehensive financial analysis and market research, it created an irresistible offering memorandum.

    Using our extensive network of contacts – including builder investors, entrepreneurs, and hedge fund managers, we discreetly marketed this opportunity before its open-market debut.
    The result? Timber Crest Homes not only managed to navigate a shifting market but emerged with substantial profit margins. In addition, the project attracted a keen investor who enjoyed an attractive cap rate and immediate equity.

    At Simple Realty Northwest, we were proud to turn a challenging scenario into a success story. By leveraging market insights and strategic networking, we delivered solutions that made financial sense for both the developer and investor. This project stands as a testament to our unique problem-solving approach and our commitment to our clients’ success.
    (Developer’s project, offering memorandum, and rendering examples to be included here.
    For additional details on how we can support your next project, please reach out to us.

    Case Study #3: Ashton Tenly — Strategically Navigating the 2007 Market Downturn

    Ashton Tenly, an established property magnate with an extensive portfolio comprising over 300 single-family homes, 60 adult foster care homes, and various hospitality ventures along the Oregon coast, recognized an opportunity amidst the 2007 financial crisis. With a robust property management infrastructure and seasoned development resources in their corner, they were uniquely equipped to leverage the unstable market condition to their advantage.

    The landscape was undeniably tumultuous in 2007. Despite stringent lending policies, soaring foreclosure rates, and the market being saturated with properties, Ashton Tenly saw an opportunity. To navigate these choppy waters and capitalize on the downturn, they turned to Simple Realty Northwest.

    Our initial objective with Ashton Tenly was twofold: assist in sourcing suitable land for new development projects, and facilitate the purchase of short-sale, foreclosure, and undervalued properties. Our team embarked on this venture armed with intensive market research, consultation with top appraisers, and robust in-house data analysis.

    Our expertise in forecasting future value targets with accuracy enabled us to source land ripe for development. These properties were transformed into successful single-family home projects, further enriching Ashton Tenly’s expansive portfolio. In addition, our adept navigation of the complicated foreclosure and short-sale transactions added a significant number of properties to their managed homes. These properties not only generated positive cash flow but also carried significant equity, despite being purchased amidst a downturn.

    Our ability to strategize and execute in this environment illustrated our adaptability, innovative approach, and capability to manage successful projects under any market conditions. At Simple Realty Northwest, we don’t just help our clients buy or sell property, we guide them in unlocking the potential within each property, even amidst challenging market dynamics.

    Through our partnership with Ashton Tenly, we demonstrated that we are not only well equipped to navigate a crisis but also that we can successfully turn potential threats into substantial opportunities. Our expert analysis, strategic planning, and hands-on approach have consistently resulted in profitable outcomes, reinforcing our position as industry leaders, even in challenging circumstances. This track record highlights our unwavering commitment to our clients’ success, further solidifying our reputation as the go-to solution for developers facing complex real estate challenges.

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